Marketing · B2B and long sales cycles
B2B marketing for companies that sell to other companies: Google, LinkedIn and expert content, combined with tracking which leads turn into a proposal and a deal.
Individual quote · from 5 working days for the audit and plan
The first look is free. I usually reply within 2 hours.
In B2B a decision takes weeks or months, several people sign off, and one customer can be worth more than a hundred shop orders. So B2B digital marketing can't stop at clicks. I start by checking where your leads come from today and how many turn into deals. Then I build the plan and run it. For specific work such as LinkedIn campaigns or industry content, I bring in specialists picked for the task, and I stay your single point of contact.
We count proposals and deals, not just form submissions.
| Channel | Leads | Proposals | Deals |
|---|---|---|---|
| Google Ads, product searches | 21 | 9 | 4 |
| SEO, use-case pages | 14 | 6 | 2 |
| LinkedIn, CEO profile | 9 | 4 | 1 |
| LinkedIn ads | 8 | 1 | 0 |
Some deals have no channel attached, so budget is split by gut feeling.
Fix: Save the source automatically from the form to the CRM and send deals back to Google Ads.
A warehouse manager searches for a fix to a problem, not a model name.
Fix: Use-case pages: cold storage, high-bay warehouses, ecommerce fulfilment.
Prices exclude ad spend. I confirm the exact price after a first call, before you decide.
Individual quote
from 5 working days
When you want to know what works and what to change before you raise the budget.
Individual quote
starts within 5 working days
Steady work on leads from companies, tracked all the way to deals.
Individual quote
2 to 3 hours
When a senior second opinion is enough to begin with.
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Write what you sell, who you sell to and where leads come from today. I'll reply with where I'd start, the price and the timing.
B2B marketing is promotion for a company that sells to other companies. In B2C a customer often buys alone and quickly. In B2B several people decide, the sale takes weeks or months, and trust and concrete arguments matter. That's why you measure leads, proposals and deals, not clicks.
At a big agency part of the fee usually goes to account managers and project management. Here one experienced person leads you, and I bring in specialists only when the task needs them.
Google ads can bring the first leads within a few weeks. SEO and content usually take a few months. Deals arrive at the pace of your sales cycle, so we judge channels over a quarter, not a week.
Yes, to the extent it makes sense for you: company and people profiles, content, and ads aimed at specific job titles and industries. For larger LinkedIn campaigns I bring in a specialist. Posts in a founder's or CEO's name we write together, because they have to sound like that person.
I don't build marketing on mass emails to bought lists. It damages your company's reputation and easily causes trouble under GDPR and e-privacy rules. If direct outreach to companies makes sense, we agree it separately and within the rules: a short list of well-chosen companies and messages written to a specific person.
Every lead gets a source that travels with it into your CRM. When sales marks a proposal or a deal, that information flows back into the report, and in Google Ads back into the campaigns. If you don't have a CRM, we start with a simple spreadsheet.
No. The number and quality of leads also depend on your market, offer and budget. I promise a clear plan, honest tracking from lead to deal and a monthly view of which channels pay off.
No. The audit and plan are a one-off job. Ongoing work is month to month, with a notice period agreed at the start. Ad accounts, analytics and data stay yours.
Know-how
Guides that help you prepare for the conversation or do part of the work yourself.
Sales · 19 minAccount-based marketing for digital products: coordinate complex B2B buying decisionsA practical guide to account-based marketing—from account selection and buying-group research to coordinated plays, privacy, measurement, economics, experiments and governance.Read 
Outbound · 17 minLinkedIn outreach for digital products: build relevant professional conversationsA practical guide to LinkedIn outreach—from account research and credible profiles to public interaction, connection requests, direct messages, platform safety, measurement and unit economics.Read 
Outbound · 18 minCold email outreach for digital products: earn relevant B2B conversationsA practical guide to cold email outreach—from ICP research and lawful data sourcing to deliverability, message design, reply handling, experiments, unit economics and governance.Read 
GetInData
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