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Know-how

Guides & checklists

Long-form practical guides distilled from client work. Each guide is split into focused topics you can read in any order.

05 / Know-how

Library / Guides

05

01

22 topics

Next.js SEO Checklist: The Complete Guide for App Router (2026)

A practical, section-by-section SEO checklist for Next.js: rendering strategy, Metadata API, hreflang, structured data, Core Web Vitals, and optimization for AI answer engines.

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02

4 topics

What a Web Product Really Costs: An Honest Pricing Guide (2026)

What websites, MVPs and web apps actually cost, why most quotes are opaque, and how fixed-price scoping works — a practical guide for founders and businesses.

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03

10 topics

Why your online store isn't selling: an audit of problems, mistakes and growth points

Ten places where online stores lose money: speed, product pages, checkout, search and filters, SEO, trust, analytics, retention and plugin debt. With research data and practical checks.

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04

1 topics

Digital product monetization: models, pricing and a practical decision framework

A practical guide to choosing and testing revenue models for SaaS, apps, marketplaces, APIs and AI products—from one-time payments and subscriptions to usage pricing, commissions, licensing and hybrid models.

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05

1 topics

Digital product marketing: channels, experiments and a practical growth system

A practical guide to choosing and testing marketing channels for SaaS, apps, marketplaces, APIs and AI products—from positioning, SEO and outbound to partnerships, paid acquisition, product-led growth and retention.

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