For e-commerce
Make your store faster, more accessible and easier for buyers — human or AI — to understand.
I help stores fix slow storefronts, weak technical SEO, checkout friction, accessibility risk and outdated WooCommerce setups without throwing away what already works.
Most stores do not need to be rebuilt from scratch — they need the parts that leak money fixed. Slow product pages waste your paid traffic, a clunky checkout loses buyers at the last step, and an aging WooCommerce setup gets heavier every year. I focus on the highest revenue-risk problems first, so the work pays for itself instead of turning into a multi-month replatform.
Where the platform really is the bottleneck, going headless lets you keep WooCommerce as the engine for orders, stock and admin while serving a fast, modern storefront on top. At the same time I prepare your store for what is coming: EAA accessibility obligations, structured data, and product pages that AI assistants can actually read and cite. It is speed, compliance and visibility handled together, not as three separate projects.
01 / Diagnose
Store problems I solve
- 01
The store is slow and paid traffic gets wasted
- 02
WooCommerce or WordPress is hard to maintain
- 03
Checkout, filters or product pages hurt conversion
- 04
EAA/accessibility and AI-search readiness are becoming risks
03 / How I work with this
How I approach stores
- 01Audit speed, SEO and checkout
- 02Keep what works
- 03Fix the highest revenue-risk flows first
- 04Prepare structured data and accessibility
Common questions
Do I have to leave WooCommerce?
No. In a headless setup WooCommerce stays as your commerce engine — orders, inventory, payments and admin all keep working — while a faster frontend sits on top. You keep the plugins and workflows your team relies on, and often we can simply optimize the existing store without going headless at all.
Will my SEO survive a move to headless?
Yes, when it is planned properly. I preserve URLs, metadata and structured data, keep everything crawlable, and a headless frontend usually improves SEO because it is dramatically faster and cleaner. I measure before and after so the migration protects your rankings rather than gambling with them.
Is EAA accessibility actually mandatory for my store?
For most stores selling to EU consumers the European Accessibility Act now applies, and beyond compliance it widens your customer base and reduces legal risk. I audit against WCAG, fix issues in the code rather than bolting on an overlay, and give you a store that is genuinely usable — which also helps conversion and SEO.
Start here
Need a store audit?
Send the store URL. I will reply with the first technical issues affecting conversion or visibility.
Request a store audit
Vlad Sedenko
Web Product Developer · 10+ years
I personally scope, build and ship — no account managers, no hand-offs. You work directly with the developer doing the work.
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