Marketing · consulting and fractional CMO
A marketing consultant who tells you where to put the money and what to stop, then makes sure the decisions happen. I lead the delivery personally, with experts picked for specific tasks.
Individual quote · notes within 1 working day
The first look is free. I usually reply within 2 hours.
Need someone experienced to look at your marketing from the outside and tell you plainly what works and what wastes money? As a marketing consultant I start with the numbers: where customers come from, what they cost and where they drop off. Then you get a short list of decisions. When they need doing, I lead the work personally or with a small team of trusted specialists, and you keep one point of contact.
The cost of each activity and what is known about its results.
| Activity | Cost / month | What it brings |
|---|---|---|
| Google Ads | €700 | about 20 enquiries |
| Social media posts, agency | €350 | unknown |
| Newsletter | €150 | unknown |
| Referrals | €0 | the best customers |
Budget grows where the report shows reach, not customers.
Fix: Track form and phone enquiries in the website analytics.
The cheapest channel isn't growing.
Fix: Ask for a referral after each finished job and collect Google reviews.
Prices exclude ad spend and work by other suppliers. I confirm the scope and price before we start.
Individual quote
2 to 3 hours, notes within 1 working day
When you need an honest assessment and a plan for the next few weeks.
Individual quote
starts within 5 working days
A senior person on your marketing every month, without a hire.
Individual quote
starts within 5 working days
When you want someone to run the channels, not just advise.
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Write what your company does, what you do in marketing today and what decision you're facing. I'll reply with whether a consultation makes sense, the price and the timing.
I confirm the price after a short call, before you commit to anything.
A fractional CMO is a marketing lead who works part time. It's worth it when you need a senior person to set direction and hold suppliers to account, but don't have a full-time role's worth of work. You pay for an agreed scope, with no recruiting or employment costs.
Yes. I work from Warsaw, Poland, and run consultations by video call with companies in Poland and abroad. You always get the decisions in writing. If you need someone in your office every week, a local consultant is the better fit. Otherwise we schedule calls in hours that overlap with your day.
An agency does the work within its own scope, and a freelancer usually covers one channel. A consultant looks at the whole picture and tells you what makes sense. With me you can also hand over delivery: I lead it personally, and for specific tasks I bring in a small team of specialists picked for the job. I stay accountable for the whole thing and I'm your single point of contact.
Yes, if you want. Website fixes, enquiry tracking, Google campaigns and SEO I can take on. You can also hand the notes to your team or agency: they're written so they can be put into practice without me.
Yes, that's common. I agree goals and how results are counted, review their plans and reports, and you get an independent view of whether the money is going in the right direction.
No. Nobody honest can promise a number of customers or sales, because your market, offer and budget matter too. I promise an honest assessment, clear priorities and tracking that shows whether the decisions work.
No. A consultation is a one-off job. Ongoing work is month to month, with a notice period we agree up front.
Know-how
Guides that help you prepare for the conversation or do part of the work yourself.
Marketing foundations · 17 minHow to choose a marketing channel for a digital productA practical guide to choosing marketing channels by customer access, stage, cost, speed, founder time, funnel readiness, unit economics, experiments and portfolio fit.Read 
Marketing foundations · 16 minIdeal customer profile: how to choose and validate a target segmentA practical guide to building an ideal customer profile—from segmentation, triggers and buying roles to scoring, negative fit, research, account lists, experiments and validation.Read 
Marketing foundations · 17 minValue proposition and offer: turn product value into a credible exchangeA practical guide to value propositions and offers—from customer outcomes, alternatives and evidence to packaging, price, risk reversal, landing pages, sales tests and unit economics.Read 
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