SaaS · marketing site + product frontend
dr100: making a dental-clinic SaaS easy to understand and buy
01 / Context
dr100 is a Polish SaaS that runs the day-to-day of dental practices: scheduling, patient records, treatment plans and billing. Products like this are deep and full of features — which makes them hard to explain to the non-technical clinic owners who actually decide to buy.
02 / The challenge
The marketing site had to do two jobs at once: rank and load fast, and turn a complex feature set into a clear, trustworthy story for dentists who don't care about software architecture. The product frontend, meanwhile, needed to stay fast and consistent as features grew.
03 / Scope
What I did
- 01Built the marketing site from the ground up: structure, responsive UI and implementation.
- 02Contributed to the application frontend — components, UI and responsive behaviour.
- 03Worked directly with the marketing team to turn product features into benefit-led messaging.
- 04Owned the responsive implementation so the site and app held up across devices.
04 / Key decisions
Key decisions
- 01
Next.js for the marketing site
Chosen for fast loads and clean, SEO-friendly structure — the two things a lead-generating site for a niche B2B product can't compromise on.
- 02
Benefit-first structure over feature lists
The page leads with the outcomes a clinic cares about — less admin, fewer no-shows, smoother billing — with the feature detail underneath for those who want it.
- 03
A shared, responsive component approach
Consistent UI patterns across the site and app so the frontend stayed maintainable as the product kept adding features.
05 / Evidence
Results
- 01
A responsive marketing site that presents a complex clinical product in plain language for non-technical buyers.
- 02
A fast, SEO-ready structure built to bring in and convert organic and campaign traffic.
- 03
A consistent product frontend the team could keep extending without visual drift.
Stack
- Next.js
- React
- Tailwind CSS
- JavaScript
Services used
Related problems solved
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A slow site quietly leaks money: visitors bounce before it loads, Google ranks you lower, and every ad click buys fewer conversions. The good news is that speed is fixable, and the fix is measurable.
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An old site doesn't just look dated — it's slow, awkward to update and quietly undermines trust with every visitor. The fear is always the same: "if I rebuild it, will I lose my Google rankings?" You don't have to.
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