Website or store UX audit
Individual quote
from 5 working days
A business website, landing page or online store.
- Key journeys, such as an enquiry or a purchase
- Mobile and desktop
- Report with screenshots and priorities
- 60-minute walkthrough call
UX/UI design · expert review
UX audit: see where people get stuck on your website
A UX audit of your website, online store or web app. I show you where people get lost, give up on a form or miss the button, and what to fix first.
Order a UX audit
Individual quote · from 5 working days
The first assessment is free. I usually reply within 2 hours.
You get traffic, but few enquiries or orders? In an expert UX audit I go through your site the way a customer does: on a phone and on a desktop, from landing to sending the form or paying. Every problem goes into the report with a screenshot, a short explanation and a specific fix.
- Fixes in order of impact, each with a screenshot
- Mobile, forms, navigation, copy and accessibility basics
- Fix it yourself, with your team or with me
- 12+
- years in websites, apps and marketing
- 150+
- projects: I help at every stage, from idea to growth
- 2–6 wks
- from idea to a working product
- 2 h
- usual time to my reply
- 38
- findings with screenshots
- 7
- blockers on the way to checkout
- 12
- quick fixes to start with
The path to purchase on mobile
Where shoppers stall at each step. In the full report every finding has a screenshot.
| Step | Findings | Biggest problem |
|---|---|---|
| Home page | 5 | unclear what the store sells |
| Category and filters | 9 | filters cover the products |
| Product page | 8 | no delivery date |
| Cart and checkout | 11 | account required |
Forms
Where people give up.
- UrgentCheckout requires an account
Some shoppers leave as soon as they see a password field.
Fix: Guest checkout, with an optional account after the order.
- To fixForm errors only show after submitting
People hunt for the wrong field and often give up.
Fix: An inline message next to the field, in plain words, as soon as it is filled in.
Mobile
The same tasks on a small screen.
- UrgentThe buy button sits far below the photos
On a phone you have to scroll a long way to add a product to the cart.
Fix: A sticky add to cart button at the bottom of the product page.
- To fixFilters open full screen with no way out
Shoppers don't know how to get back to the product list.
Fix: A visible button showing the number of results that closes the filters.
Copy and information
What the shopper doesn't know at the moment of decision.
- UrgentDelivery cost appears only at the last step
A surprise at payment is a common reason to abandon the cart.
Fix: Delivery cost and date on the product page and in the cart.
- MinorThe contact form button just says Submit
People can't tell what happens next or when they will hear back.
Fix: A specific button label and a note on reply time.
Accessibility basics
A quick check, not a full WCAG audit.
- To fixLight grey text on a white background
Prices and descriptions are hard to read in sunlight and for people with weaker eyesight.
Fix: A darker text colour with enough contrast.
- To fixForm fields have no labels
The hint disappears on click and screen readers don't say what to enter.
Fix: Visible labels above the fields.
Order of fixes
First whatever blocks the purchase, then the rest.
- Week 1: guest checkout and delivery cost on the product page.
- Week 2: the buy button and filters on mobile.
- Then: copy, contrast and field labels. After the changes we check the analytics.
Packages
I confirm the scope and price after the first call, before you decide.
Web app or product UX audit
Individual quote
from 10 working days
A web app, customer portal or SaaS product.
- Sign-up, onboarding and the main tasks
- Error messages, empty screens and permissions
- Report with screenshots and priorities
- Walkthrough with your product team
Fixes after the audit
Individual quote
timeline depends on scope
When you want the person who found the problems to fix them.
- Changes in the code or the site admin
- Highest-impact fixes first
- Journeys rechecked after the changes
Selected work
Finance app (NDA)
MarquezWhat clients say
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Send me your website address
Tell me what your site or app should do and where you see problems. I will reply with whether a UX audit makes sense, a price and a date.
Frequently asked questions
What is a UX audit?
It is a review of your website, store or app through your customers' eyes. I check whether it is easy to find your offer, understand it and complete an important task, such as sending an enquiry or buying. You get a list of problems with fixes, in order of impact.
How much does a UX audit cost?
The price depends on the number of journeys and screens. I confirm the exact price after a short call, before we start.
How long does it take?
A website or store audit usually takes from 5 working days, an app audit from 10 working days. I confirm the date before we start.
How is this different from a website audit or conversion optimization?
A website audit is a broad check: SEO, speed, analytics and tech, with UX as one of its modules. A UX audit goes deeper into how people use the site: every journey, form and mobile screen. Conversion optimization is the ongoing work after an audit: shipping changes, running tests and checking the effect in the data.
What does a UX audit cover, and what doesn't it?
It covers the journeys, forms and screens we agree on, and the visual side (UI) as far as it affects use: readability, contrast, layout and how visible the buttons are. I don't judge taste. The audit price does not include making the fixes, designing new screens, user testing or a full WCAG audit. I can quote each of those separately.
Do you test with real users?
An expert audit relies on experience, proven usability principles and your analytics, if you have them. It does not replace user testing, but it is faster and cheaper and catches the most common problems well. If your app would benefit from sessions with real users, I will say so and quote them separately.
Do you guarantee more sales?
No, and nobody honest can. What I promise is a specific list of problems with screenshots and fixes in order of impact. After the changes, it is worth checking the effect in your analytics.
How can I run a UX audit myself?
Pick the 2 or 3 most important customer tasks, such as finding a product and buying it. Go through them on a phone, ideally with someone who doesn't know the site, and note every moment of hesitation. Then check in your analytics at which step people drop off. An expert audit adds experience from many websites and a ready order of fixes.
Know-how
Useful reading
Guides that help you prepare for the conversation or do part of the work yourself.
Lifecycle · 20 minOnboarding, activation and conversion optimization: help customers reach durable product valueA practical guide to onboarding and activation—from outcome research and segmented paths to trials, conversion, instrumentation, experiments, economics, accessibility and lifecycle governance.Read 
Search engine optimization · 17 minCommercial landing pages for digital products that convert qualified demandA practical guide to commercial landing pages—from audience, intent and offer to page architecture, proof, forms, SEO, accessibility, analytics, experiments and maintenance.Read
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