Marketing · SaaS and go-to-market
SaaS marketing from the go-to-market plan to a steady flow of users, led by someone who also builds SaaS products and knows them from the inside.
Individual quote · from 7 working days for the go-to-market plan
The first look is free. I usually reply within 2 hours.
Have a SaaS product, or a first version of one, and no clear idea who to sell it to or how? I start with who has an urgent problem and what they'll pay to solve it. Then I pick channels you can test on a small budget, and track not just sign-ups but activation and payment. I also build MVPs and SaaS products, so I see where users get lost inside the app.
One group that is easy to find and has an urgent problem.
| Group | Problem | Decision |
|---|---|---|
| Installers with 3 to 20 technicians | Jobs on the phone and on paper | start |
| Large service companies | Buying takes months | later |
| One-person firms | Low price, high churn | not now |
91% of new accounts didn't add a first job in the period reviewed.
Fix: Sample data, a short checklist of first steps and an email the next day.
Price grows with the number of technicians, which is the value to the customer.
| Plan | Price / month | For |
|---|---|---|
| Starter | €25 | up to 3 technicians |
| Team | €69 | up to 20 technicians |
| Larger companies | custom | over 20 technicians |
| Channel | Test cost | What we measure |
|---|---|---|
| Google Ads on problem searches | €600 | paying accounts |
| Comparison pages | time | sign-ups from Google |
| Wholesalers and referrals | €0 | demo calls |
Prices exclude ad spend. I confirm the exact price and timing after a first call, before you decide.
Individual quote
from 7 working days
When you're launching or changing direction and want to know who to sell to, how and at what price.
Individual quote
starts within 5 working days
Steady work on getting and activating users.
Individual quote
2 to 6 weeks
When there's no product yet and you want to start with an MVP.
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Write what your SaaS does, who it's for and what stage it's at. I'll reply with where I'd start, the price and the timing.
I confirm the exact price after a first call, before you decide.
It answers five questions: who you sell to first, how you describe the product, what it costs and how people buy it, which channels you use to find customers, and how you'll know it works. Plus a 90-day task plan.
Usually from 7 working days, including the interviews and the walkthrough. The first channel tests can start right after.
Yes, and it's the best time. A go-to-market plan made before launch also shows what the product must have and what can wait. If there's no product yet, I can build the MVP.
It depends on price and buyer. A low-priced product that makes sense in minutes usually sells itself through the website and a trial. An expensive product for larger companies needs a demo and a salesperson. The plan picks the model that fits and tracks it from day one.
Yes, as part of the plan: comparison pages, use-case pages and guides for searches your customers actually make. For industry content I work with someone who knows your field or bring in a specialist writer.
Yes. If you have a team that does the work, you can take a single consultation or an ongoing consultant, without me running the channels.
No. Results also depend on the product, the market and the budget. I promise a clear plan, honest tracking from sign-up to payment and a monthly view of what works and what doesn't.
Know-how
Guides that help you prepare for the conversation or do part of the work yourself.
Marketing strategy · 18 minGo-to-market strategy: design a repeatable path from product to customerA practical guide to go-to-market strategy—from beachhead market, demand and sales motion to channels, product, pricing, launch sequence, unit economics, experiments and scale.Read 
Product growth · 19 minProduct-led growth for digital products: turn customer value into a scalable growth systemA practical guide to product-led growth—from product access and activation to PQLs, sales assist, monetization, collaboration, measurement, economics, experiments and governance.Read 
Lifecycle · 20 minOnboarding, activation and conversion optimization: help customers reach durable product valueA practical guide to onboarding and activation—from outcome research and segmented paths to trials, conversion, instrumentation, experiments, economics, accessibility and lifecycle governance.Read 
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