Google Ads · ongoing ad management

Google Ads management: enquiries, not clicks

I run your ads together with tracking and the website, because an ad alone can't fix what happens after the click.

Discuss my campaigns

Individual quote · ad spend paid separately

The first look is free. I usually reply within 2 hours.

Looking for a Google Ads agency, but tired of account managers who only pass reports along? You talk directly to the person who runs your ads and can fix the page, the form and enquiry tracking right away. For specific tasks, such as ad graphics, I bring in trusted specialists, and I stay accountable for the whole thing.

  • One accountable person for the ads, tracking and website
  • The ad account stays yours
  • A monthly report on enquiries and sales, not on metrics
Vlad Sedenko

Vlad Sedenko

Your online partner at every stage · 12+ years

LinkedIn ↗
12+
years in websites, apps and marketing
150+
projects: I help at every stage, from idea to growth
2–6 wks
from idea to a working product
2 h
usual time to my reply
What the report looks likeSample reportA fictional store spending €2,000 a month. All figures are made up.
2×
more orders in Google Ads than actually came in
€450
a month on searches after which nobody buys
5.1 s
for the ad's page to open on a phone

Order and enquiry tracking

Google sets up your ads around what it counts as success. If it counts wrong, it spends your budget in the wrong places.

  • UrgentGoogle Ads counts twice as many orders as actually came in

    The reports look better than your sales, and you pay more and more per click for no reason.

    Fix: Keep one purchase count and test it on a real order.

  • UrgentSome data is lost, or collected without the visitor's consent

    Tracking on the site doesn't react correctly to the choice made in the cookie banner.

    Fix: Fix the cookie banner and connect it to tracking, so it follows each visitor's choice.

What searches you pay for

What people actually typed into Google before clicking the ad, not just the keywords set in the campaign.

SearchCost / moSales
free furniture plans€1500
used furniture€1700
furniture store jobs€1300

How the budget is split between campaigns

Whether campaigns take customers from each other, and whether the money goes where it earns.

  • To improveYou pay for people who were searching for your company by name anyway

    Google's automatic campaign takes over those searches. The result looks better, but some of those sales would have happened anyway.

    Fix: Separate searches for your company name from the rest and count them on their own.

The page the ad leads to

An audit of the ad account alone usually doesn't check this part.

  • To improvePeople don't see what they searched for right away, so they leave

    The ad leads to the general home page instead of a specific offer.

    Fix: Send ads to the right pages, make them faster and add a clear contact or buy button.

Fix plan

Correct counting first, then the budget and the page.

  1. Fix order and enquiry tracking.
  2. Switch off searches after which nobody buys.
  3. Tidy up the campaigns and speed up the page the ad leads to.

Packages

Ad spend is separate. I give you the exact price and timeline once I've seen your account, before you decide.

Campaign launch

Individual quote

one-off

Tracking, campaign structure and the first ads.

  • Audit of the current account, or a new account
  • Enquiry and sales tracking set up
  • First campaigns
Discuss the launch

Management

Individual quote

no long contract

Ongoing work on your campaigns and results.

  • Weekly improvements
  • Monthly report
  • Small website changes
Discuss management

Audit only

Individual quote

from 2 working days

When you only want an independent review.

  • Report with priorities
  • Enquiry tracking check
  • Searches to switch off
See the audit

Selected work

GetInDataA company website built from scratch, with a separate page for each area of expertise.dr100A project I worked on: the marketing website for software used by dental practices.

What clients say

  • „We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”

    George B. CEO, finance company

  • „We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”

    Alex N. Product Manager at StartupX

  • „Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”

    Michał R. CTO at TechCorp

  • „We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”

    Sara K. Product Owner at WebSolutions

I'll check your ads

Send your website address and a line or two about what's happening with your ads. I'll reply with what's worth checking, the price and the timing.

WhatsAppTelegram

Frequently asked questions

How much does Google Ads management cost?

I confirm the exact price once I've seen the account and the website.

How is this different from a Google Ads agency?

There's no account manager passing your comments along. You talk to the person who runs the campaigns and can fix the page, the form and enquiry tracking personally. The report shows the cost of an enquiry or a sale, not just clicks.

What ad budget do I need?

It depends on your industry and what a click costs in it. I'll recommend a budget once I've seen your website and market, before you decide.

Does the account belong to me?

Yes. Campaigns run in your own account, and everything stays with you when we stop working together.

Is there a long contract?

No. We work month to month, with a notice period we agree up front.

When will I see the first results?

The first clicks usually come right after launch. A campaign needs a few weeks of data to show which searches bring enquiries and which only cost money. That's why we go through the first conclusions after a month.

What if you're unavailable?

Campaigns run in your account, and the changes and decisions are written up in the reports. So you can hand the account to your team or another provider at any time.

Do you guarantee more enquiries?

No, nobody honest guarantees that. I show where you're losing budget and what will bring the most, and after the changes I check what actually changed. Competitors and changes at Google affect the result too.

I usually reply within 2 hours.

Know-how

Useful reading

Guides that help you prepare for the conversation or do part of the work yourself.

Individual quoteDiscuss my campaigns