Google Ads · audit and fix plan

Google Ads audit: find where your budget leaks

I find what you're paying for without results. In the full audit I also fix enquiry tracking and the page people land on from your ads.

Check my campaigns

Individual quote · from 2 working days

The first look is free. I usually reply within 2 hours.

Paying for clicks but getting too few enquiries or sales? I don't check only the ad account. I also check whether enquiries are counted correctly, how the cookie banner works, how fast the page loads and whether people find on it what they searched for.

  • An independent review, even if an agency runs your ads
  • Enquiry tracking, searches, campaigns and the landing page in one report
  • In the full audit, fixes are put in place, not just listed
Vlad Sedenko

Vlad Sedenko

Your online partner at every stage · 12+ years

LinkedIn ↗
12+
years in websites, apps and marketing
150+
projects: I help at every stage, from idea to growth
2–6 wks
from idea to a working product
2 h
usual time to my reply
What the report looks likeSample reportA fictional store spending €2,000 a month. All figures are made up.
2×
more orders in Google Ads than actually came in
€450
a month on searches after which nobody buys
5.1 s
for the ad's page to open on a phone

Order and enquiry tracking

Google sets up your ads around what it counts as success. If it counts wrong, it spends your budget in the wrong places.

  • UrgentGoogle Ads counts twice as many orders as actually came in

    The reports look better than your sales, and you pay more and more per click for no reason.

    Fix: Keep one purchase count and test it on a real order.

  • UrgentSome data is lost, or collected without the visitor's consent

    Tracking on the site doesn't react correctly to the choice made in the cookie banner.

    Fix: Fix the cookie banner and connect it to tracking, so it follows each visitor's choice.

What searches you pay for

What people actually typed into Google before clicking the ad, not just the keywords set in the campaign.

SearchCost / moSales
free furniture plans€1500
used furniture€1700
furniture store jobs€1300

How the budget is split between campaigns

Whether campaigns take customers from each other, and whether the money goes where it earns.

  • To improveYou pay for people who were searching for your company by name anyway

    Google's automatic campaign takes over those searches. The result looks better, but some of those sales would have happened anyway.

    Fix: Separate searches for your company name from the rest and count them on their own.

The page the ad leads to

An audit of the ad account alone usually doesn't check this part.

  • To improvePeople don't see what they searched for right away, so they leave

    The ad leads to the general home page instead of a specific offer.

    Fix: Send ads to the right pages, make them faster and add a clear contact or buy button.

Fix plan

Correct counting first, then the budget and the page.

  1. Fix order and enquiry tracking.
  2. Switch off searches after which nobody buys.
  3. Tidy up the campaigns and speed up the page the ad leads to.

Packages

Ad spend is separate. I give you the exact price and timeline once I've seen your account, before you decide.

Quick review

Individual quote

from 2 working days

One account and its most important problems.

  • Whether enquiries are counted correctly
  • Where you lose the most
  • List of priorities
Order a review

Full audit with fixes

Individual quote

from 5 working days

From finding the problem to a fix in place.

  • Everything in the quick review
  • Campaigns and the page the ads lead to
  • Enquiry tracking repaired
Order the audit

Ongoing management

Individual quote

after the audit

Ads, tracking and the website in the same hands.

  • Ongoing work on your campaigns
  • Monthly report
  • No long contract
See management

Selected work

GetInDataA company website built from scratch, with a separate page for each area of expertise.dr100A project I worked on: the marketing website for software used by dental practices.

What clients say

  • „We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”

    George B. CEO, finance company

  • „We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”

    Alex N. Product Manager at StartupX

  • „Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”

    Michał R. CTO at TechCorp

  • „We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”

    Sara K. Product Owner at WebSolutions

I'll check your ads

Send your website address and a line or two about what's happening with your ads. I'll reply with what's worth checking, the price and the timing.

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Frequently asked questions

How much does a Google Ads account audit cost, and how long does it take?

The quick review is a diagnosis with priorities; the full audit also includes putting fixes in place within an agreed scope. I confirm the exact price once I've seen the account, before you decide.

What access do you need?

View-only access to Google Ads, Google Analytics (your website statistics) and Google Tag Manager (the tracking codes). Wider permissions are only needed once fixes are being put in place.

Is the audit free?

The first look is free: I'll tell you what's worth checking. The full audit with a report and fixes is paid, so it isn't a way to sell you a monthly contract.

Do I have to move campaign management to you afterwards?

No. You can pass the report to your own team or your current agency.

Do you guarantee more enquiries?

No, nobody honest guarantees that. I show where you're losing budget and what will bring the most, and after the changes I check what actually changed. Competitors and changes at Google affect the result too.

How is this different from an agency audit?

I also check what you can't see in the ad account: the website code, the cookie banner, page speed and the page the ad leads to. I can fix the problems I find right away, not just describe them.

What doesn't the audit cover?

Building new campaigns from scratch and ongoing ad management. Those are separate services: campaign launch and management. The audit doesn't replace legal advice on cookies either; I only check the technical side.

I usually reply within 2 hours.

Know-how

Useful reading

Guides that help you prepare for the conversation or do part of the work yourself.

Individual quoteCheck my campaigns