Marketing strategy
Individual quote
from 5 working days
A clear direction and a plan you can run yourself.
- Customers, competitors and message
- Channels with a budget
- 90-day plan
- Workshop and video walkthrough
Marketing · strategy and a 90-day plan
Marketing strategy consultant: a clear 90-day plan
A marketing strategy that tells you who to target, in which channels and on what budget, before you spend money on ads
Discuss your strategy
Individual quote · from 5 working days
The first look is free. I usually reply within 2 hours.
Working with a marketing strategy consultant shouldn't end with 80 slides in a drawer. You get a short plan: who your customers are, what makes you different, which channels to test first and how to tell whether they work.
- Customers, competitors and message in one document
- Channels ranked by priority, with a budget
- A 90-day plan you can run yourself, with your team or with me
- 12+
- years in websites, apps and marketing
- 150+
- projects: I help at every stage, from idea to growth
- 2–6 wks
- from idea to a working product
- 2 h
- usual time to my reply
- 2
- customer groups with the most potential
- 4,800
- searches a month on the main topics
- 3
- channels for the first 90 days
Customers and their problems
Who to sell to first, and why.
| Group | What hurts | Priority |
|---|---|---|
| Factories with 50 to 250 staff | Training deadlines and inspections | high |
| Accounting firms | Training for many clients at once | medium |
| Micro businesses | Price | low |
Competitors
How others describe themselves, and where there is room for you.
| Company | What they stress | What's missing |
|---|---|---|
| Competitor A | Low price | Dates on the website |
| Competitor B | Online training | Client reviews |
| You | Training on the client's site | Not visible on the website |
Message
- Worth fixingThe website says the same as competitors
A buyer can't see why they should choose you.
Fix: One sentence on what makes you different, at the top of every page.
Channels and budget
A starting estimate, adjusted after the first month.
| Channel | Budget / month | Goal |
|---|---|---|
| Google ads on searches with dates | €600 | enquiries |
| SEO: training pages per city | work time | visits from Google |
| Google Business Profile | €0 | phone calls |
90-day plan
- Month 1: new message on the website and enquiry tracking.
- Month 2: search campaign and training pages.
- Month 3: review results and shift the budget.
Packages
Prices exclude ad spend. I confirm the exact price and timeline after a first call, before you decide.
Strategy and rollout
Individual quote
timing depends on scope
The plan and the first steps in the same hands.
- Everything in the strategy
- Enquiry tracking and website fixes
- Launch of the first channels
Ongoing marketing
Individual quote
after the strategy
When you want me to run your marketing day to day.
- Channels, website and enquiry tracking
- Monthly report
- No long contract
Selected work
GetInData
dr100What clients say
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Let's talk about your strategy
Tell me what your business does and what you want to achieve. I'll reply with the scope that makes sense, the price and the timing.
Frequently asked questions
How much does a marketing strategy cost?
The price depends on how many offers, customer groups and markets you have. I confirm the exact amount after a first call, before you decide.
How long does a marketing strategy take?
Usually from 5 working days, including the workshop. I give you the date before we start.
How is a marketing strategy different from a marketing plan?
The strategy says who to target, with what and in which channels. The plan is the specific tasks and dates. With me you get both: the direction and a plan for the first 90 days.
Does it cover digital marketing strategy?
Yes. I focus on online channels you can measure: website, SEO, Google Ads, Google Business Profile and website analytics. Trade fairs or print go into the plan if they make sense, but I don't run them myself.
Can I put the strategy into practice myself?
Yes. The plan is written so your team or current agency can follow it without me. If you prefer, I can roll it out or run your marketing on an ongoing basis. The rollout is priced separately, after the strategy.
Does a marketing strategy make sense for a small business or a startup?
Yes, especially there. On a small budget every euro spent in the wrong channel hurts more. For startups the strategy also covers taking the product to market.
How is this different from a marketing strategy consulting firm?
You don't get 80 slides, you get a short document with decisions: who you sell to, what makes you different, which channels to test and on what budget. Plus 90 days of tasks and a video walkthrough. The plan is written by someone who can also put it into practice, so there's nothing in it that can't be done.
Do you guarantee results?
No. A strategy is the best plan the data supports, not a promise of sales. That's why it includes how results are measured and when each channel gets reviewed, so you see quickly what works and what to fix.
Know-how
Useful reading
Guides that help you prepare for the conversation or do part of the work yourself.
Marketing foundations · 16 minIdeal customer profile: how to choose and validate a target segmentA practical guide to building an ideal customer profile—from segmentation, triggers and buying roles to scoring, negative fit, research, account lists, experiments and validation.Read 
Marketing foundations · 17 minProduct positioning: define why the right customer should choose youA practical guide to product positioning—from customer context and competitive alternatives to category, differentiated value, evidence, research, message testing and rollout.Read 
Marketing foundations · 17 minMessage-market fit: find language that attracts the right customersA practical guide to message-market fit—from customer research and message architecture to comprehension, channel tests, sales evidence, activation, retention and experiment governance.Read
Individual quoteDiscuss your strategy