IT, SaaS and tech companies

Website and marketing for IT, SaaS and software companies

For software houses, data companies, SaaS products and B2B firms that sell something hard to show in a photo. I build websites that convince the engineer and the budget holder at the same time, and I help with B2B marketing so the website actually brings in enquiries.

Vlad Sedenko

Vlad Sedenko

Your online partner at every stage · 12+ years

LinkedIn ↗
12+
years in websites, apps and marketing
150+
projects: I help at every stage, from idea to growth
2–6 wks
from idea to a working product
2 h
usual time to my reply

How I approach it

A tech company is usually judged by two people at once. The engineer checks whether there's real expertise behind the offer, and the business person looks for a problem like their own and proof that someone has already solved it. Both land on the same pages, often from the same search. That's why I structure the site around the problems you solve rather than a list of technologies, and give each area its own page that Google can find.

I have 12+ years of experience building websites, apps and SaaS products, so I understand your offer without you explaining the basics, and I can translate it into the buyer's language. I lead the project, I'm accountable for the result and I'm your single point of contact. For complex, specialist questions I bring in trusted experts.

How I work with this

How we work together

  1. 01

    A call: who you sell to, who makes the buying decision and where enquiries come from today

  2. 02

    A site structure built around your clients' problems and the searches they use to find solutions

  3. 03

    A fast website built from ready-made sections that marketing can use to assemble new pages on its own

  4. 04

    Launch with enquiry tracking, then SEO and B2B marketing based on the data

What clients say

  • „We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”

    George B. CEO, finance company

  • „We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”

    Alex N. Product Manager at StartupX

  • „Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”

    Michał R. CTO at TechCorp

  • „We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”

    Sara K. Product Owner at WebSolutions

Website not bringing in enquiries?

Send your website address and tell me who you sell to. I usually reply within 2 hours, and within one working day I tell you what I'd fix first in the website, SEO or marketing.

Frequently asked questions

How much does a website for an IT company cost?

A single page for a campaign or product costs €1,500–3,500, a company website with pages for each area of your offer €5,000–10,500. The price depends on the number of pages, the content and integrations, for example with a CRM. I give you the exact amount in writing after a call.

How long does a software house website take?

A single page usually takes from 5 working days, a company website from 2 weeks, counting from agreeing the scope. Content and case study write-ups take the most time, so we start with them.

How is marketing for an IT company different from regular marketing?

The buyer is cautious and often technical, and the decision takes weeks and involves several people. What counts are concrete descriptions of problems and projects, content that answers engineers' questions, and SEO for searches that name the problem, not just the technology. I quote the B2B marketing audit and plan, and the SaaS go-to-market plan, individually.

Can marketing add new pages on its own?

Yes. I build the website from ready-made sections that marketing uses to assemble new pages in the dashboard, without ordering a new project every time. The GetInData website worked on a similar principle: new sections were built from parts that already existed.

Do you guarantee Google rankings?

No. Nobody honest can guarantee a position in Google, because it depends on the competition and on the search engine's decisions. You get a sound structure, speed and content based on the searches your clients use, and we measure the results in traffic and enquiries.

Will you understand a technical offer without a long explanation?

Yes. I have 12+ years of experience building websites, apps and SaaS products, so you don't need to explain the basics. My role is to translate your offer into the language of the person who pays, without watering down the details an engineer will check.

I usually reply within 2 hours.