For small business
A website should bring customers, not just exist.
I build and improve websites for service businesses that need clearer positioning, faster pages, measurable lead flow and the automation around incoming requests.
Most small businesses do not need a prettier website — they need one that turns visitors into enquiries. So I start from the customer's path: what they search for, what makes them trust you, and what stops them from picking up the phone. Design matters, but it serves the goal of clearer positioning and more booked work, not the other way around.
A redesign is also where hard-won SEO quietly disappears if nobody is watching. I migrate your existing rankings, URLs and content carefully so you keep the Google visibility you already earned, then add faster pages and automation that follows up on every lead. The result is a site that keeps working after launch instead of resetting your traffic to zero.
01 / Diagnose
What usually blocks results
- 01
The site looks old or does not explain the offer clearly
- 02
Traffic lands on slow pages and weak CTAs
- 03
Leads arrive in email and are followed up manually
- 04
SEO, analytics and forms were added as afterthoughts
03 / How I work with this
How I approach it
- 01Audit the current funnel
- 02Rewrite the structure around customer intent
- 03Ship a fast, measurable site
- 04Connect follow-up and reporting
Common questions
Will I lose my Google rankings in a redesign?
Not if it is done properly. I map your existing URLs, preserve or redirect them, keep your indexable content and improve technical SEO at the same time. Handled carefully a redesign usually protects rankings and often improves them, because the new site is faster and better structured.
How long does a redesign take?
For a typical small-business site it is usually a few weeks, not months. After a short review I give you a clear scope and timeline up front. I ship in visible stages so you see progress instead of waiting in the dark for a big reveal.
Do you keep maintaining the site afterwards?
Yes, if you want that. Many clients keep me on a light monthly arrangement for updates, security, speed and small improvements. There is no lock-in — the site is yours, and you can also hand it to any developer, because I build on standard, well-documented foundations.
Start here
Want a website that works harder?
Send the current site. I will reply with the first fixes I would make.
Get a website review
Vlad Sedenko
Web Product Developer · 10+ years
I personally scope, build and ship — no account managers, no hand-offs. You work directly with the developer doing the work.
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