See all servicesWebsite Redesign
Vlad Sedenko · Web Product DeveloperService / Independent specialist
Website redesign that keeps your SEO and grows conversions
Your website is often the first impression a customer gets — and a slow, dated site quietly costs you leads every day. I redesign business websites to load fast, rank well and convert visitors into enquiries, without throwing away the search rankings you already earned. One senior developer handling design, build, migration and SEO — instead of a five-person agency handoff chain.
- Modern, responsive design that builds trust in seconds
- Green Core Web Vitals and fast load times on real devices
- Technical SEO and a safe migration that protects your rankings
- A clear path from visitor to enquiry, wired to your CRM and analytics
- Fixed scope, price and timeline in writing — with weekly demos
/ Fit
Who this is for
The site no longer reflects your quality
Built years ago — the work got better, the website didn't. Visitors judge the business by the weakest thing they see.
WordPress / WooCommerce fatigue
Slow load times, plugin conflicts, and a site that's scary to touch.
Looks fine, converts nothing
Traffic arrives, but almost no enquiries come out the other end.
Stuck on an outdated stack
An old CMS, page builder or legacy code you need to leave — without losing Google traffic.
The business moved, the site didn't
A relaunched positioning or offer that the website needs to catch up with.
Desktop-only in a mobile world
Works on a desktop from 2019, falls apart on the phone every customer actually uses.
If your site is your main sales channel and it embarrasses you when you send the link — that's the situation this service exists for.
/ Signs
Is it time to redesign?
You usually don't need an audit to know. A few honest checks:
You hesitate before sharing your URL
If you add "the site is a bit old" when sending a link, your customers noticed long before you said it.
Slow on a phone
Most of your visitors are on mobile; every extra second filters out the impatient ones — which is most of them.
Updates require a developer — or break things
A site you can't safely edit is a site that slowly goes stale.
Competitors look a generation newer
Visitors compare you side by side, even if you don't.
Traffic exists, enquiries don't
Analytics shows visits, but the contact form is quiet — the site fails at its one job.
Search Console keeps complaining
Core Web Vitals failures or mobile usability warnings that never go away. Meanwhile new services, prices and markets are nowhere on the homepage.
Two or three of these together is usually the point where patching stops paying off and a proper redesign becomes the cheaper option.
/ Scope
What a redesign includes
Audit & goals
Before anything gets designed, I review your current site, analytics, Search Console data and rankings — to find what's actually holding it back instead of redesigning on aesthetics alone. A site that ranks has assets worth protecting.
Structure & content
A clearer page structure and messaging so visitors immediately understand what you offer, who it's for and what to do next. This is where conversions are won — in whether the right information appears in the right order.
Design & build
A modern, responsive interface on a fast stack: Next.js for maximum performance and flexibility, or an optimized WordPress when your team's workflow depends on it. Mobile-first either way.
Performance
Image optimization, clean code, sensible loading strategy and green Core Web Vitals measured on real devices, not just lab scores. Speed is a ranking factor and a conversion factor at once.
SEO-safe migration
Redirects, metadata and content structure preserved so you keep the rankings you already earned — the step most redesigns get wrong, detailed below.
Conversion & tracking
Forms wired to your CRM, analytics events on the actions that matter, and clear calls to action on every page. After launch you see in numbers what the redesign changed.
/ SEO safety
How I keep your SEO during a redesign
Most horror stories about redesigns are really stories about lost rankings. A site relaunches looking beautiful, and three weeks later organic traffic is down and nobody knows why. It's avoidable — but only if SEO is treated as part of the build, not a checklist at the end:
A full redirect map before launch
Every existing URL inventoried — from the sitemap, analytics and Search Console. Any URL that changes gets a 301 to its exact new counterpart. No "redirect everything to the homepage" shortcuts.
Metadata parity, page by page
Titles, descriptions, canonical tags, Open Graph and structured data carried over or deliberately improved — never silently regenerated.
Content structure parity
Pages with search traffic keep their heading hierarchy and the substance of their content. The look can change dramatically while what Google reads stays stable.
Performance as an upgrade
The new site must be measurably faster than the old one — Core Web Vitals checked on real devices before and after launch.
Verification after launch
Redirects tested, sitemap resubmitted, Search Console monitored in the weeks after go-live so any crawl issue is caught while it's trivial to fix.
/ Deliverables
What you get
A faster, modern website
One that finally reflects the quality of your business.
Rankings protected
A documented redirect map and metadata parity — you keep the traffic you earned.
Measured performance
Green Core Web Vitals and load times verified on real devices.
A clear path to enquiry
Visitor-to-enquiry flow with forms connected to your CRM, and analytics that show what the redesign changed — in numbers.
Everything owned by you
All code and content — no lock-in to me, an agency, or a proprietary platform.
A site your team can update
Without fear, and without a developer invoice for every text change.
/ Process
How it works
Free 20-minute call
We look at your current site, what's bothering you about it, and what the business needs from it. If a redesign isn't the right answer, I'll say so on this call.
Fixed scope & price
The plan, timeline and cost in writing. Most website redesigns start from €5,000, depending on templates, content work and migration complexity. The price doesn't drift mid-project.
Design & build with weekly demos
You see a working version of the site every week, not a big reveal at the end. Feedback lands while it's still cheap to act on.
Launch & support
A safe go-live with the redirect map in place, post-launch monitoring in Search Console and analytics, and ongoing improvements once real visitor data starts coming in.
10+
years in web development
120+
launched projects
24h
reply, EU-based
/ Honest check
When you don't need a redesign
Honestly: not every underperforming site needs to be rebuilt, and I'd rather tell you that on a free call than sell you a project.
Design fine, site slow
A focused speed optimization pass usually costs a fraction of a redesign and fixes the actual problem — images, caching, scripts, Core Web Vitals.
Fast site, no conversions
The problem is often messaging and page structure, not design. Rewriting three key pages can outperform rebuilding thirty.
The site is still young
Under a couple of years old, a redesign rarely pays for itself — targeted fixes almost always deliver more per euro spent.
A redesign is the right tool when the problems stack: dated design and slow performance and a structure that no longer matches the business. When it's just one of those, the smaller fix wins — and I'll point you to it.
/ Case
A redesign in practice: dr100
For dr100, a SaaS marketing site for dental clinics, the job was exactly this shape: take a product with real substance and give it a website that communicates it — fast, clearly structured, built for search and conversion from the first day. It's a useful example of what "design serves the business" means in practice: every page exists to move a visitor toward a decision, and the technical layer (speed, metadata, structure) does its work invisibly.
After 10+ years and 120+ launches — including SaaS products like dr100 and wMenu — the pattern is consistent: the redesigns that pay off are the ones treated as a business project with a design layer, not a design project with business hopes attached.
Get a free website review
Send me your current site and what's bothering you about it. I'll reply within 24 hours with the biggest opportunities I see — no obligation. Based in Warsaw, working with clients across the EU and beyond.
Frequently asked questions
Will a redesign hurt my Google rankings?
Not if it's done properly. Rankings drop after redesigns when URLs change without redirects, metadata gets rewritten carelessly, or the new site loads slower than the old one. I treat SEO as a launch requirement: a full redirect map, metadata carried over page by page, the same content structure for pages that already rank, and performance measured before and after. The goal is that Google sees a better version of the site it already trusts — not a new, unknown one.
How much does a website redesign cost?
Most website redesigns I do start from €5,000. What moves the number: how many unique page templates you need, how much content has to be rewritten or restructured, whether we're migrating off an old platform, and which integrations (CRM, booking, analytics, payments) need to be rebuilt. After a free 20-minute call you get a fixed scope, price and timeline in writing — the number doesn't change mid-project.
How long does a redesign take?
It depends on three things: how many unique page layouts the site needs, how ready your content is (existing text and images versus writing from scratch), and whether we're migrating platforms at the same time. Before we start, you get a fixed timeline in writing, and you see progress in a working demo every week — so there's never a long silence where you wonder what's happening.
Can you redesign my existing WordPress site, or do I have to switch platforms?
Both are on the table. If WordPress fits your team's workflow, I can redesign and optimize it in place — new theme, cleaned-up plugins, proper caching and image handling. If the site has outgrown the platform, I migrate it to a modern stack like Next.js while keeping your URLs, content and rankings. The audit at the start tells us which path actually pays off; I don't push a migration when a good WordPress setup would do the job.
What happens to my old content and URLs?
Nothing gets thrown away blindly. I start with a content audit: pages that rank or convert are kept and carried over with their structure intact; weak or duplicate pages are rewritten, merged or retired deliberately. Every URL that changes gets a 301 redirect in a documented redirect map, so old links from Google, ads and other sites keep working after launch.
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