Brand from scratch
Individual quote
from 15 working days
For a new company, a product or a rebrand.
- Workshop and brand strategy
- Logo in several versions
- Visual identity and templates
- A basic brand book
- 2 rounds of changes at each stage
Branding · strategy, naming, logo and identity
Branding agency work without the agency overhead
Company branding from brand strategy to visual identity. The same scope as a branding agency, but one senior person leads the whole project, is accountable for the result and is your single point of contact.
Talk about your brand
Individual quote · from 15 working days
Free first call. I usually reply within 2 hours.
Customers confuse you with competitors, and every piece of material looks different? I start with who buys from you and what sets you apart. The name, logo and colors come after that.
- One person accountable for strategy, naming, logo and identity
- A brand built for your website, store and social media from day one
- Price and timeline agreed before we start
- 12+
- years in websites, apps and marketing
- 150+
- projects: I help at every stage, from idea to growth
- 2–6 wks
- from idea to a working product
- 2 h
- usual time to my reply
- 3
- customer groups with different needs
- 5 of 5
- competitors promise the lowest price
- 1
- promise that sets the company apart
Who buys and why
Each group picks a company for a different reason.
| Group | What they want | What convinces them |
|---|---|---|
| Homeowners | Cool rooms before the heat | A firm installation date |
| Offices | No downtime | A service contract |
| Developers | Many installs at once | Deadlines and clean paperwork |
What competitors look like
They all sound and look alike, so customers choose on price.
| Company | Promise | Look |
|---|---|---|
| Competitor A | Lowest price | Blue, snowflake |
| Competitor B | Fast installation | Blue, snowflake |
| Competitor C | Experience | Navy and stock photos |
What gets in the way today
A quick look at how the company comes across now.
- UrgentWebsite, vans and quotes look like three different companies
The company seems smaller and less sure of itself than it is.
Change: One identity with rules for every piece of material.
- To improveLogo and colors like half the industry
Customers don't remember who they spoke to.
Change: A distinct mark and color of its own.
Brand positioning
One sentence that drives the rest: tagline, copy and look.
| Element | Proposal |
|---|---|
| For whom | Offices and homeowners in the city |
| Promise | Installed on the agreed day, no rescheduling |
| Proof | The date is written into the contract |
| Tone | Clear and calm, no jargon |
What comes next
The order of work once the strategy is approved.
- Tagline and key messages.
- New mark, colors and typography.
- Website, vans and quotes in one style.
Packages
You'll get an exact price and timeline after the first call, before you decide.
Visual identity
Individual quote
from 10 working days
You have a logo, but every piece of material looks different. I refresh the logo if needed.
- Colors, typography and graphic elements
- Templates for your materials
- Brand guidelines
Brand strategy
Individual quote
from 5 working days
You want to settle who the brand is first. The logo and look can come later.
- Positioning and target audience
- Brand message and promise
- A first name check
Selected work
GetInData
dr100What clients say
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Tell me about your company
Write what you do and what you want to change in your brand. I'll reply with the scope that makes sense, a price and a timeline.
Frequently asked questions
How much does branding cost?
You'll get an exact price after the first call.
How long does branding take?
Usually from 15 working days. How quickly you make decisions after each stage also affects the timeline.
How is this different from a branding agency?
One senior person leads the project: runs the workshop, is accountable for the designs and is your single point of contact. You don't pay for extra layers of management, so it's usually cheaper and faster than an agency. For specialist tasks a small team of trusted experts joins in. The source files and brand book are yours, so any designer can keep working on the brand.
What is rebranding, and when does it make sense?
It's a change of name, logo or the whole look of a company that is already trading. It makes sense after a merger, a change of offer, customers or market, or when the brand has simply aged. It won't help if the real problem is the product or the service, not the look.
Can you help name my company?
Yes. You get a shortlist of names with available domains and a first check in the EU and national trademark databases. Naming is quoted separately, because it depends on the number of markets and languages. Before registering a trademark, have a trademark attorney run a full search.
Startup branding: where do I start?
With a name, a logo and a few rules, enough for a website and first materials. A full identity makes more sense once you know who buys the product. If you're still building the product, I can help with the MVP too.
How do I know I'll like the result?
The work runs in stages, and each one ends with your approval. You sign off the strategy in writing before any design starts. If a direction doesn't work for you, you find out at the start, not at the end of the project.
Do you guarantee the new brand will increase sales?
No. A brand helps customers understand how you're different and remember you, but sales also depend on your offer, price and marketing. I can help you measure what changed after launch.
Know-how
Useful reading
Guides that help you prepare for the conversation or do part of the work yourself.
Marketing foundations · 17 minProduct positioning: define why the right customer should choose youA practical guide to product positioning—from customer context and competitive alternatives to category, differentiated value, evidence, research, message testing and rollout.Read 
Marketing foundations · 17 minValue proposition and offer: turn product value into a credible exchangeA practical guide to value propositions and offers—from customer outcomes, alternatives and evidence to packaging, price, risk reversal, landing pages, sales tests and unit economics.Read 
Marketing foundations · 17 minMessage-market fit: find language that attracts the right customersA practical guide to message-market fit—from customer research and message architecture to comprehension, channel tests, sales evidence, activation, retention and experiment governance.Read
Individual quoteTalk about your brand