Branding · colors, typography, templates and guidelines
Brand identity design: colors, typography, graphic elements and templates, written up in brand guidelines your whole team can follow.
Individual quote · from 10 working days
Free first call. I usually reply within 2 hours.
Your website uses different colors from your proposals, and everyone on the team makes slides their own way? Building a brand identity means setting the rules that keep the company looking consistent, whoever makes the material.
I start here to know what needs fixing.
The company looks less organized than it is.
Change: One primary color with codes for print and screen.
Each client sees a different company.
Change: Proposal and slide templates with ready layouts.
Each color has a job, not just a code.
| Color | Code | Use |
|---|---|---|
| Navy | #1F2A44 | Logo and headings |
| Sand | #E9E1D3 | Backgrounds |
| Orange | #E8692C | Buttons and highlights |
| Graphite | #3A3A3A | Body text |
Two free typefaces, so the team can install them without buying licenses.
| Typeface | Use |
|---|---|
| Fraunces | Headings and quotes |
| Inter | Body text, tables and forms |
The materials your team uses every week.
| Material | Format |
|---|---|
| Business card and letterhead | Print-ready PDF |
| Proposal | Word and Google Docs |
| Presentation | PowerPoint and Google Slides |
| Posts and covers | Canva or Figma |
| Email signature | Ready to paste into your email app |
The order once the guidelines are approved.
Brand identity design for companies of any size. You'll get an exact price and timeline once I've seen your current materials.
Individual quote
from 10 working days
Built on your current logo, refreshed if needed.
Individual quote
from 15 working days
No logo yet, or you need a new one: the mark, identity and strategy together.
„We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”
George B. CEO, finance company
„We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”
Alex N. Product Manager at StartupX
„Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”
Michał R. CTO at TechCorp
„We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”
Sara K. Product Owner at WebSolutions
Send your website and tell me which materials you use most. I'll reply with the scope that makes sense, a price and a timeline.
A logo is one mark. A visual identity is the whole system around it: colors, typography, graphic elements and rules. So your brand identity doesn't rest on the logo alone: people recognize the company by its colors and style even where the logo is small or missing.
A document with the rules: how to use the logo, colors and typefaces, what materials look like and what to avoid. With it, a printer, a new hire or your next agency can make on-brand material without asking you about every detail.
The price depends mostly on how much your logo needs refreshing and how many templates you need. You'll get an exact quote once I've seen your materials.
Usually from 10 working days. Longer if packaging, signage or several languages are involved.
Yes. A new logo comes in the Brand from scratch package, together with the visual identity and a brand strategy, so you know what the mark should say before it's drawn. If you already have a logo that only needs a refresh, the visual identity package covers it.
Whatever your team uses: most often Word or Google Docs, PowerPoint or Google Slides, and Canva. We agree on the source file format at the start.
Yes. I've spent 12+ years building websites and apps, so I can roll out the new identity on your site or hand your developer ready colors, typefaces and components.
No. A consistent identity makes the company look credible and easier to remember, but sales also depend on your offer, price and marketing.
Know-how
Guides that help you prepare for the conversation or do part of the work yourself.
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