Ecommerce SEO · audit and fix plan

Ecommerce SEO services: categories and products in Google

My ecommerce SEO services start with your categories, filters and product pages. I show what holds your store back in Google, and I can make the fixes, quoted separately.

Check my store

Individual quote · from 5 working days

Free first look. I usually reply within 2 hours.

Your store has hundreds of products, but Google sends only a handful of customers? SEO for an online store is different from a regular website: one mistake in a template repeats on a thousand pages. That's why I start with the category and product templates, not single descriptions.

  • Categories, filters and product pages in one audit
  • Keywords matched to categories, with search demand
  • I can also make the fixes in the template or code
Vlad Sedenko

Vlad Sedenko

Your online partner at every stage · 12+ years

LinkedIn ↗
12+
years in websites, apps and marketing
150+
projects: I help at every stage, from idea to growth
2–6 wks
from idea to a working product
2 h
usual time to my reply
What the report looks likeSample reportA fictional furniture store after moving to a new platform. All figures are made up.
600
of 1,800 products missing from Google
12,400
filter pages shown in Google
+2,300
monthly visits to gain, estimate

Categories and products in Google

What stops Google from reading your store, starting with what costs you the most.

  • UrgentMany products are not in Google

    Customers can't find them, even when they search for that exact model.

    Fix: Links from categories, a list of pages for Google and a removed block that hid them.

  • UrgentOld addresses have no redirects

    After the move, old pages lost their links and positions.

    Fix: Redirects from each old address to the new one.

  • UrgentFilters create thousands of extra addresses

    Google spends its time on near copies instead of your categories.

    Fix: Filter combinations hidden from Google, except the ones people search for.

Categories and demand

Searches grouped by category. You see where the demand is and what the store doesn't cover.

CategoryMonthly searchesAverage position
Sofas and corner sofas18,40014
Chairs and tables16,20027
Upholstered beds12,600no page

Product pages

Problems that repeat on every product at once.

  • To improveEach colour has its own address with the same description

    Google sees several near-identical pages and decides on its own which one to show.

    Fix: One product address with variants, or pointing Google to the main version.

  • To improveOut-of-stock products show an error page

    Pages that had positions and links disappear.

    Fix: The page stays with stock info and similar products. Discontinued ones lead to the category.

Action plan

Ordered by expected traffic and the work it takes.

  1. Clean up filters and get products back into Google.
  2. New category: upholstered beds.
  3. Category descriptions and better product page titles.

Packages

Prices are one-off. I confirm the exact price and timeline after reviewing your site, before you decide.

Store SEO audit

Individual quote

from 5 working days

You know what holds the store back and where to start.

  • Report in priority order
  • Keywords matched to categories
  • Video walkthrough and a 60-minute call
Order the audit

Audit + fixes

Individual quote

timeline depends on scope

From finding the problem to a shipped change.

  • Everything in the audit
  • Agreed fixes implemented
  • Checked after the changes
Discuss fixes

Store on Shoper

Individual quote

from 3 working days

A separate audit for stores on the Polish Shoper platform.

  • What you can change in the admin panel
  • What needs work in the template
  • What the platform doesn't let you change
See the Shoper audit

Selected work

What clients say

  • „We worked with Vlad on a Next.js project. He knew what he was doing from day one, didn't overcomplicate things and came up with better approaches on his own. I especially value his work on the site's performance. Everything was delivered as agreed.”

    George B. CEO, finance company

  • „We needed to build an MVP fast to test our idea in practice. Vlad helped us choose sensible solutions and focus on what we really needed for launch. We didn't try to build everything at once, yet he made sure the project could grow later without starting from scratch.”

    Alex N. Product Manager at StartupX

  • „Vlad got up to speed with our project quickly and pointed out several problems we hadn't treated as priorities. He sorted out our database and security issues. I liked that he didn't just complete tasks but clearly explained why something was worth changing and what the consequences could be.”

    Michał R. CTO at TechCorp

  • „We had an app where every bigger change was becoming a problem. Vlad helped us clean up the code, rebuild some of the older parts and introduce automated tests. Working on new features is much easier now. I also appreciate his patience in explaining technical topics to people outside the development team.”

    Sara K. Product Owner at WebSolutions

I'll take a look at your store

Send me your store's address. I'll reply with what I can already see and which scope makes sense, with price and timeline.

Frequently asked questions

How much do ecommerce SEO services cost?

The audit price doesn't include implementation or writing descriptions: I quote fixes after the audit.

Which platforms do you work with?

I can check SEO on any platform. I know WooCommerce and custom-built stores from the code side, and Shoper has its own audit. For each fix I say where to make it and what the platform doesn't allow.

How is this different from a full SEO audit?

The full audit fits any website. Here I focus on what is specific to stores: categories, filters, variants and products that sell out.

Do you write product and category descriptions?

You get guidance: which categories need a description, which searches to cover and where to start. Your team or a copywriter writes the texts.

What access do you need?

Read access to Google Search Console and Google Analytics, where Google keeps search data and store stats. Access to the store admin or code is needed only for the fixes.

When will I see results from ecommerce SEO?

The audit gives you a diagnosis and a plan; on its own it doesn't change your visibility. Once fixes are in place, Google usually picks up technical changes within a few weeks, while new categories and descriptions take longer. Season and competitors also affect the result.

Can you guarantee a top spot in Google?

No, and nobody honest can. I show what is holding you back and what will bring the most, then check the effect after the changes. Results also depend on competitors and on changes Google makes.

How is this different from paying an SEO agency every month?

The audit is one-off work with a clear scope and price. I don't buy links.

I usually reply within 2 hours.

Individual quoteCheck my store