See all servicesAnalytics & Conversion Tracking
Vlad Sedenko · Web Product DeveloperService / Independent specialist
Make business decisions with data you can trust
Analytics is only useful when the numbers describe what the business actually needs to know. I turn goals into a clear measurement plan, implement events across the website and connected tools, and verify that leads, purchases and product actions are recorded once and attributed correctly.
- Business goals translated into a practical event and conversion plan
- GA4, GTM and advertising pixels configured without duplicate data
- Forms, checkout, subscriptions and product actions tracked
- Consent-aware implementation tested from browser to report
/ Fit
Who this is for
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Businesses spending on marketing without reliable lead or revenue attribution
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Websites where forms, calls or bookings are not recorded as meaningful conversions
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Stores and SaaS products with missing, duplicated or inconsistent events
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Teams migrating or redesigning a site that need measurement preserved through launch
/ Scope
What the service includes
Measurement plan
Business questions, KPIs, event names, parameters, conversions and ownership documented before implementation.
GA4 and Google Tag Manager
Clean account and container setup, environments and governance that remain understandable after handover.
Lead tracking
Forms, calls, email clicks, bookings, downloads and qualified CTA actions.
E-commerce and SaaS events
Product views, checkout, purchases, trials, subscriptions, onboarding and other relevant lifecycle events.
Advertising platforms
Google Ads, Meta, LinkedIn or other pixels connected to the agreed conversion model.
Consent and privacy
Consent Mode and cookie-state behavior implemented around the site's actual legal configuration.
Verification and debugging
Duplicate events, self-referrals, missing parameters and cross-domain flows checked using real test journeys.
Reporting
Focused dashboards or reports that show the numbers decision-makers need instead of every available metric.
/ Deliverables
What you receive
A documented tracking specification, implemented tags and application events, a verification record for each critical conversion and a handover explaining how to maintain the setup.
/ Process
How it works
Audit
I review the current analytics, consent setup, marketing platforms and known data problems.
Plan
We agree on the events and conversions that represent real business outcomes.
Implement
Tracking is added through GTM, application code and connected services as appropriate.
Verify and hand over
Each flow is tested end to end and the final measurement map is documented.
10+
years in web development
120+
launched projects
24h
reply, EU-based
Fix your conversion tracking
Send me the site, analytics tools and the actions your business needs to measure. I will reply within 24 hours with the right audit or implementation scope.
Frequently asked questions
Who is Analytics & Conversion Tracking for?
Analytics & Conversion Tracking is for founders, small businesses and teams that need hands-on work on a website or web product, not just high-level recommendations.
How does the engagement start?
We start with a short description of your goal, current state and constraints. I then suggest the scope, priorities, next steps and a realistic delivery model.
Do you implement recommendations in code?
Yes. I work as a developer, so I can not only prepare a plan but also implement changes in code, site structure, integrations and configuration.
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