For startups
Launch the smallest product that can prove the business.
I help early-stage teams turn a rough idea, prototype or investor deadline into a scoped, buildable and launchable web product — with one senior partner instead of a chain of hand-offs.
When you are pre-revenue, the most expensive mistake is building the wrong thing well. So before I write production code, I help you name the single riskiest assumption your business depends on, then design the smallest product that can actually test it with real users. That keeps your runway pointed at learning instead of at features nobody asked for.
You also skip the overhead of a traditional agency chain — account managers, hand-offs, junior developers learning on your budget. You work directly with one senior partner who scopes, builds and ships, and who tells you honestly when a feature can wait. That is usually the difference between launching in weeks and burning a quarter on discovery.
01 / Diagnose
Common startup problems I solve
- 01
You have an idea but no clear MVP scope or technical roadmap
- 02
You built a demo with AI tools and it breaks before real users
- 03
You need payments, auth, roles, analytics and deployment done properly
- 04
You cannot afford months of agency discovery before learning anything
03 / How I work with this
How we reduce runway risk
- 01Define the riskiest assumption
- 02Cut scope to the smallest useful launch
- 03Build in visible weekly increments
- 04Launch with analytics, payments and support
Common questions
Can you work to a fixed price and timeline?
Yes, once the scope is clear. After a short discovery I give you a fixed scope, price and launch date for the first version, so you are not signing an open-ended contract. If the idea shifts mid-build we re-scope openly rather than letting the bill drift silently.
What if the idea changes after we start?
That is normal for early-stage products, and the process is built for it. Because we launch in small weekly increments, you can react to what real users do and redirect scope before it gets expensive. Pivoting a two-week slice is cheap; pivoting a six-month build is not.
Do I own the code and IP?
Completely. Everything I build lives in your repository under your account, and the code, accounts and infrastructure are yours from day one. You are never locked into me — another developer can pick it up, which is exactly how it should be.
Start here
Need to ship without guessing?
Send the idea, prototype or current repo. I will reply within 24 hours with the safest next step.
Scope the MVPVlad Sedenko
Web Product Developer · 10+ years
I personally scope, build and ship — no account managers, no hand-offs. You work directly with the developer doing the work.
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